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Today, events
associated with gubernatorial inaugurations include a church
service, a parade, the swearing-in, receptions, and balls. As
campaigns have increased in cost, inaugural committees have
turned to marketing to use inaugural balls and receptions as a
means to raise funds. The inaugural committee for James S.
Gilmore III, in 1998, recognized the public's insatiable desire
for memorabilia and offered a catalog of keepsakes in its
invitation package.
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Photos courtesy of The Library of
Virginia
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